More Customers. More Profit. Let us show you how to maximize your reach in a shorter time than you could imagine. Try our full suite of social media marketing services.
Our social media marketers will help to expand your reach, maximize your web presence, increase traffic, shape your brand image, and help you make connections with influencers.
The ability to zero in on a focused group makes social media advertising effective. DINTW can help you reach there with our social media marketing services
Experts in marketing frequently draw inspiration from mundane, everyday activities, such as getting dressed in the morning, to develop novel ways to promote a product or service to a broad audience. DINTW masters social art that evokes an emotional response from the viewer on a subconscious level. Content that evokes strong feelings and obliges readers to act.
You may like to read our Social Media Success Story with Yello Energy, Australia.
The best of both worlds, e-commerce, and social media, are being combined by leading brands that recognise the potential of social marketing to reach their target audience on a more personal and meaningful level. When we set up your Facebook and Instagram stores, we zero in on your ideal customers. And now, because to the rise of mobile commerce, we can turn those likes and follows into actual cash flow for your business.
Some internalize this strategy, while others apply it by analysing campaign analytics and finding the most effective ways to optimize their social media advertising. Now and well into the future, we use analytics and data-tracking tools to improve your marketing strategy, find your target keywords and topics relevant to your brand, and target specific demographics.
The number of social media users has risen to over 4.65 billion (which will be double what it was in 2015!). On average, people have at least 8 social media accounts—and they don’t just have them. They’re using them! 71% of consumers who had a positive social media experience with a brand were likely to recommend it to others. 21% are more likely to buy from brands they can reach on social media.
And as its popularity increases at a dizzying rate, your company should capitalize on it because marketing without social media is no more an option. That’s why you need the help of a professional social media marketing service provider.
If businesses don’t have a social media account or if it’s not updated and optimized, it’s like having a vacant storefront. Buyers Today research businesses by “checking out their social media”. Today’s companies rely heavily on social media. Imagine what a strategic, robust social media marketing plan could do for your credibility.
If a customer tags your brand on Instagram, you may get a lot of exposure. This engagement increases brand loyalty and shows how much customers want your business. Social media lets you discreetly address a dissatisfied customer’s concerns. Customers who feel they can reach your company directly will be more loyal.
You need to find your niche online if you want clients to see your social media posts. Each social networking platform has a distinct population. Men and women use Facebook equally, but women prefer Instagram. A platform may segment and target users depending on several characteristics. You’ll know the right individuals are viewing your social media postings when you post regularly.
SEO helps websites rank higher in search engines like Google. The more Google gives your site more weight; the more social media users share your content. Google values backlinks or links from other websites to your own. So, while using social media to reap SEO benefits, you can also boost your SEO.
The best perk! Social media management focuses on the top of your marketing funnel, but you want to see followers convert into customers. Focus on generating ROI from your social media management efforts. For instance, do not focus your intent only on engagement with followers but instead on conversion into purchasers. DINTW has mastered the art of focusing on audience conversion while encouraging participation.
YelloEnergy needed to scale its marketing from regional to locations across Australia when it first contacted DINTW Digital Marketing Company in India. The business needed to develop a “repeatable” digital platform so that it could quickly launch it in new regional markets, where it is rapidly growing. YelloEnergy then merged regional teams under a national brand as part of their growth strategy and launched a national solar energy solution offering.
DINTW revitalised YelloEnergy’s SEO metrics significantly. This included extensive link building, content marketing, and technical SEO, which laid a solid foundation for growth that can be easily replicated for new acquisitions. Since the start of this campaign, organic search traffic has increased steadily. Outreach for link building plays a significant role in our larger SEO strategy for the brand. These days, links to YelloEnergy’s content, as well as to other pages on our site, are accruing organically because of the cumulative effect of our many link building efforts.
Organic search traffic has grown by 11.2% since the start of this campaign, with some terms growing by over 600%.
We developed a full-funnel content marketing strategy that considers the different stages of the customer journey (top, middle, and bottom) and how it affects the customer’s relationship with this Australian solar energy company, including content like blog posts, product detail pages, location pages, etc.
Most websites have only one story: a top-of-funnel story that converts browsers into customers, but neglects to add a middle-of-funnel content piece to convert those browsers into subscribers and loyal fans. To maintain the story’s momentum, you must fill your sales funnel with stories that convert at various stages of the sales process. When developing a full-funnel content marketing strategy, it is crucial to make your target audience the focal point of your stories.
Having a well-researched and fully optimised page targeting specific keywords is the best thing to consider when optimising a search engine marketing campaign. For example, the Google search engine knows that many people searching for “laptop advice” are probably thinking about buying a laptop.
For the Solar company in Australia, we adopted a highly regionalized strategy. Therefore, account-level consolidations have significantly enhanced campaign performance without sacrificing relevance. For PPC, grouping by themes and intent has been pushed down to the ad group level to enable the algorithm to discover the most cost-effective conversions across locations. Now, campaigns are separated by state and keyword category.
Based on keyword themes, ad groups within each campaign are further segmented into subcategories. Ad groups are also segmented by match type, allowing us to direct traffic to exact match keywords with higher quality scores and, consequently, lower CPCs. We discovered through testing that responsive search ads have a slightly lower CTR than expanded text ads. However, this ad type frees up inventory due to its increased relevance and ad rank.
In June, call-only advertisements were introduced in all fifty states. Initially, these advertisements were included in both brand and generic campaigns. In addition, we examined various bidding strategies to ensure that these advertisements served a significant number of impressions.
Each newly onboarded client is allocated a customer success manager tasked with establishing an internal team to manage the account. We begin our partnership with a thorough review of your current business challenges, goals, and marketing approach. Then, a marketing strategy and the initiation of the initial campaign are implemented. We conduct monthly reviews with every client to discuss monthly performance indicators and the upcoming week’s schedule.
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